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Principals to having a successful trade booth

Small companies enter the public eye, new products get announced and major players give projections. As with everything, your first impressions of a company are important, and those impressions often come from their trade show booths. Large numbers of attendees remember a company’s trade show booth more readily than what they presented or what they announced.

With so much riding on how your trades show display, you have to look at it seriously. However, there are some major questions that one has to answer when designing a booth. These relate to the size of the show, booths you have done in the past, what your competitors’ booths look like, and what you are planning on showing to the attendees. Let’s take a look at each of these to help you get the most out of your booth.

Size Your Booth For Your Trade Show
Just like trade shows come in different shapes and sizes, so should booth be different. Take for example consumer electronics show which are very large and so require large booths. In Consumer Electronics show, the booths consume millions to be organized and as a result these booth spark attraction.
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It is however important to note that not all trade shows will require large booths. If the exhibitions are not worth millions of dollars, then the booth should also not be that large. However, you want to make your booth large enough to attract customer eyes. One then wonders how large the booth should be. Considering the displays may help one solve the problem of the size of the booth.
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Compare Your Trade Show Booth to Other Booths
When designing a trade booth, it is important to look at what you have done in the past and what your competitors are doing for the show. past designs are to be looked at because, they enable one to keep up with already established themes. Brand retention applies to the displays as well as product development. if an attendee or distributor can recognize your company without thinking, you are more likely to get them into your booth to hear your presentation.

For competitiveness and relevance one has to look at their competitors booth. You do not want to develop a reputation of being behind the times’ by not having a booth that is in some way similar to your competitors. By examining their past booths, you can get a feel for what they may bring to the next show. The competitors designs should not be imitated but one should strive to make their designs similar. If you look around and see that everyone is doing open air display, do the same too.

Products and Booth designs
When coming up with product design, make sure that you keep in mind your products. This is because the biggest mistake that a company could ever do is building a brand that does not highlight its products. If you build a labyrinth that is not navigable, or a booth that is full of lights and sounds unrelated to your product, you will gain a poor reputation within your industry.

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